Keith F. Lynch
2005-06-17 01:01:05 UTC
The back cover of yesterday's _Washington Post Express_, a free
daily tabloid-format newspaper published by _The Washington Post_
and distributed at Metro stations, was a full-page ad by WMATA, the
organization that runs the greater Washington DC area Metro system.
Part of that ad said:
Metro Travel Tip
Sometimes walking a little is faster than transferring from line to
line. That's especially true downtown where Metrorail stations are
close together. Here's one example: it's only a block between
Farragut North (Red Line) and Farragut West (Orange/Blue Line).
Walking that block could be faster than transferring between lines
at Metro Center.
In today's paper, there was a letter by Shari Acree commenting on that
ad, correctly pointing out that this would mean paying two full fares
instead of one, and that the ad neglected to mention this. (For
instance a single rush-hour round trip between Vienna and Shady Grove
would cost $7.80 if one transfers at Metro Center, but a whopping
$14.70 if one takes Metro's "helpful" advice. The latter would add
up to more than $3,600 a year for a daily commute.)
So far so good. But that letter was followed by the following:
Metro's Response: According to spokesman Steven Taubenkibel, the ad
was not meant to tell riders to exit a station and transfer, but to
suggest that riders in an area with multiple nearby Metro stations
start their trip at a station that reaches their destination
directly rather than one that would require a transfer.
If that isn't a direct lie, I don't know what is.
(At Metro's "town hall" meeting I suggested that instead of digging
an expensive tunnel between those two stations, and a similar tunnel
between Metro Center and Gallery Place, that the billing software be
adjusted to bill a double trip in which a rider exits a station and
immediately enters an adjacent station as if the rider had remained
in the system. Supposedly nobody had suggested that before. That's
possible, but unlikely.)
(I'm CCing everyone mentioned.)
daily tabloid-format newspaper published by _The Washington Post_
and distributed at Metro stations, was a full-page ad by WMATA, the
organization that runs the greater Washington DC area Metro system.
Part of that ad said:
Metro Travel Tip
Sometimes walking a little is faster than transferring from line to
line. That's especially true downtown where Metrorail stations are
close together. Here's one example: it's only a block between
Farragut North (Red Line) and Farragut West (Orange/Blue Line).
Walking that block could be faster than transferring between lines
at Metro Center.
In today's paper, there was a letter by Shari Acree commenting on that
ad, correctly pointing out that this would mean paying two full fares
instead of one, and that the ad neglected to mention this. (For
instance a single rush-hour round trip between Vienna and Shady Grove
would cost $7.80 if one transfers at Metro Center, but a whopping
$14.70 if one takes Metro's "helpful" advice. The latter would add
up to more than $3,600 a year for a daily commute.)
So far so good. But that letter was followed by the following:
Metro's Response: According to spokesman Steven Taubenkibel, the ad
was not meant to tell riders to exit a station and transfer, but to
suggest that riders in an area with multiple nearby Metro stations
start their trip at a station that reaches their destination
directly rather than one that would require a transfer.
If that isn't a direct lie, I don't know what is.
(At Metro's "town hall" meeting I suggested that instead of digging
an expensive tunnel between those two stations, and a similar tunnel
between Metro Center and Gallery Place, that the billing software be
adjusted to bill a double trip in which a rider exits a station and
immediately enters an adjacent station as if the rider had remained
in the system. Supposedly nobody had suggested that before. That's
possible, but unlikely.)
(I'm CCing everyone mentioned.)
--
Keith F. Lynch - http://keithlynch.net/
Please see http://keithlynch.net/email.html before emailing me.
Keith F. Lynch - http://keithlynch.net/
Please see http://keithlynch.net/email.html before emailing me.